Sports Tourism

Sports Tourism is one of the fastest-growing sectors in tourism. More and more tourists are interested in sports activities during their trips whether sports are the main objective of travel or not. Sports events of various kinds and sizes attract tourists as participants or spectators and destinations try to add local flavors to them to distinguish themselves and provide authentic local experiences.

Mega sports events such as the Olympics and World Cups can be a catalyst for tourism development if successfully leveraged in terms of destination branding, infrastructure development, and other economic and social benefits.